The Hook Up Text ST DROID

the Hookup

Managing Cash Flow in Today’s Economic Climate

Alyssa Adams Alyssa Adams is a CFO at Propeller working with a portfolio of consumer goods and e-commerce clients. Alyssa holds an MBA from Stanford and dual degrees in Finance and Economics from Santa Clara University.
    Managing Cash Flow in Today’s Economic Climate
    FINANCE

    Managing Cash Flow in Today’s Economic Climate

    How is the current state of the economy playing into startup cash flow management? In recent years it was...
    Read More
    Tips for Raising Capital in Today’s Economic Climate
    FUNDRAISING

    Tips for Raising Capital in Today’s Economic Climate

    Is your business trying to raise capital and feeling the pinch of current economic uncertainties? 
    Read More
    How to Calculate Burn Rate for Startups
    FINANCE

    How to Calculate Burn Rate for Startups

    Business owners don’t always focus on short-term profitability when a company enters its initial startup...
    Read More
    The Ultimate Guide to Startup Fundraising
    FUNDRAISING

    The Ultimate Guide to Startup Fundraising

    Startups are exciting. They fill you with that entrepreneurial spirit that energizes every thought, action,...
    Read More
    Deciding Between Top-Down Vs Bottom-Up Forecasting
    FINANCE

    Deciding Between Top-Down Vs Bottom-Up Forecasting

    Companies that conduct financial forecasts typically have two general models from which to choose: They can...
    Read More
    Form 3921 - A Guide for the Incentive Stock Option form
    ACCOUNTING

    Form 3921 - A Guide for the Incentive Stock Option form

    Startup companies often incentivize employees by offering stock options.
    Read More
    Reforecasting to Stay on Track
    FINANCE

    Reforecasting to Stay on Track

    Towards the end of each year, you go through an annual planning process, carefully developing a set of goals...
    Read More
    How To Discuss Your Year-End Plan With Your Board
    FINANCE

    How To Discuss Your Year-End Plan With Your Board

    Once you have your annual plan in place, it’s time to share it with your board. But what does this look like?...
    Read More
    The Importance Of Scenario Planning In Your Business
    FINANCE

    The Importance Of Scenario Planning In Your Business

    We manage uncertainty in the financial planning process through scenario planning. You can use scenario...
    Read More
    How to Organize your Annual Planning Process
    FINANCE

    How to Organize your Annual Planning Process

    The year-end annual planning process can be daunting for many venture-stage founders and CEOs. It's important...
    Read More
    The Importance Of Tracking Your Actuals
    FINANCE

    The Importance Of Tracking Your Actuals

    It's important to look back in order to plan ahead. Do you know how your actuals are being tracked? Is your...
    Read More
    How to Determine What to Include in Your Plan
    FINANCE

    How to Determine What to Include in Your Plan

    Your year-end planning process may look different depending on the stage of your company. Follow these tips...
    Read More
    Tips for Small Business to Navigate the Global Supply Chain Crisis
    FINANCE

    Tips for Small Business to Navigate the Global Supply Chain Crisis

    Supply chain interruption is not uncommon. Natural disasters, human errors, political unrest, and climate...
    Read More
    Giving Back: The Power of Supporting our Communities
    PEOPLE

    Giving Back: The Power of Supporting our Communities

    As an outsourced finance and accounting firm, it’s easy to think in terms of the bottom line. Financial...
    Read More
    Case Study: Cora's growth skyrocketed with new financial model
    FINANCE FUNDRAISING

    Case Study: Cora's growth skyrocketed with new financial model

    As business took off for the women’s personal care company Cora, leadership needed to update their financial...
    Read More
    Case Study: Financial Planning and Analysis Groundwork Paves Way For Securly’s Scale and Acquisition
    FINANCE FUNDRAISING

    Case Study: Financial Planning and Analysis Groundwork Paves Way For Securly’s Scale and Acquisition

    Propeller’s legacy engagement with Securly and deep experience with the company’s financials set their new...
    Read More
    Budgeting vs. Forecasting: What's the difference, How are they used, and why are they important?
    FINANCE

    Budgeting vs. Forecasting: What's the difference, How are they used, and why are they important?

    How do you turn a good idea into a great business? While success depends on many factors, ultimately it comes...
    Read More
    The 7 deadly sins of Venture Capital Fundraising (and How to Avoid Them)
    FUNDRAISING

    The 7 deadly sins of Venture Capital Fundraising (and How to Avoid Them)

    As the founder or CEO of a venture-stage startup, you’ve taken a good, maybe even fantastic, idea, invested...
    Read More